Photo courtesy of Pixaby
When you are not getting the results you envisioned for your business, begin by talking with and teaching your team about the importance of customer engagement. What is customer engagement? Simply put, it is the connection a business makes with its customers via various communication channels online or offline; understanding how to measure customer service and accurately interpret data derived from metrics for the purpose of delivering amazing customer experiences on a consistent basis. Higher degrees of customer engagement means a deeper commitment of time given to customers and emotions invested in them.
How do you know if you have successfully engaged your customers?