So, You Want the Champagne Life Huh?
The restaurant businesses is one of the toughest industries in which to survive…just ask any number of hundreds of failed restaurant owners.
The key to success of ANY business is to know your demographic, fill a need and provider stellar customer service and experiences.
Here is an example of what I mean:
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“Service is the most powerful competitive advantage we have. Service is not a cost, it is an investment. It’s a growth engine for our company”, says Jim Bush, Executive Vice President of World Service, American Express. I could not agree more.
Enlightened companies understand the old saying, “customer service doesn’t cost…it pays”. They also know how to make that statement come alive in training sessions.
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When was the last time you took the role of your customer to see what they experience when they call your company or visit your online or brick and mortar sites? Why not perform a customer service check up on your organization? Start by calling your customer service line. How many prompts did you have to follow before your question was answered or before you could speak with a “live” customer service representative? How long did it take? Was it a frustrating experience?
What better way to showcase your employees and how much customers appreciate the way they deliver amazing customer service than by creating a separate company twitter account that allows customers to sing their praises in 140 characters or less!
Creating a separate Twitter account gives customers a platform to compliment your staff on a job well done AND it completes the emotional circle of the customer experience.
So….what’s the “emotional circle of the customer experience”?
Photo courtesy of Pixaby
Everybody wants a winning hand in card games—let’s face it…they want to WIN not lose!!
Customers also want a winning hand. They love it when you ask pertinent questions that help them make decisions before buying your products and services. They want to feel good about their purchases (no buyer’s remorse!).
Successful organizations make it clear to all of their employees that they are on a winning team. They believe in the efficacy of the customer experience and understand how to deliver exceptional service to every prospect, customer, client, co-worker, patient, student, passenger (you get the idea!!).
