What is keeping you up at night during this global pandemic? How is the public rating your company’s product/service on social media?
Marketers are saying that the impact of social media is so strong that companies have changed the way they set out to attract customers to increase sales. In fact, Fortune 500 companies revamped their marketing strategies to appeal to “social media influencers” due to the power they have on consumers’ purchasing decisions—many have 500,000 and more followers.
In their book, Raving Fans, Ken Blanchard and Sheldon Bowles introduced the concept of raving fans—customers being so impressed by an amazing experience, they can’t stop telling everyone about it.
Prior to the onslaught of the social media craze, raving fans would communicate their experiences by word of mouth. Now, social media magnifies the reach to global proportions. Everyday, raving fans create virtual communities in which businesses are lauded or given a poor review.
Take a look at your own company to make room for improvement. Set the industry standard for delivering amazing experiences. For example, create and implement a signature value proposition that sets you apart from the competition. Encourage your team to bring ideas to weekly meetings that reveal how they will create lasting memories for each client and their families.
Also, assign a team to go online and research your product/service/company. Evaluate how your team responds to positive and negative reviews. Do prospects and clients know that you take full responsibility for any short falls of customer expectations? If so, where is it expressed? As a statement on your social media? your website? your email signature block?
Reach out to us, we’ll show you how to score big with prospects and get repeat business with existing clients.
Make it a great day.
While giving top-notch customer service is a priority for your company, it’s almost impossible to appease every customer request. So, how do you keep customers happy and loyal if you can’t always give them what they want?
During this global pandemic, if you are not acting as a concierge to your clients—no matter your industry—you are missing golden opportunities to be a differentiator.
We recommend creating a philosophical platform (instead of a policy) to build on and train your team how to say “yes” even when the answer is “no”.
Establish a culture of saying Yes – Starting with the C-Suite (the company executive offices), a culture of yes needs to be exemplified throughout the company so that all employees understand that saying yes is a core value to uphold.
- When company leaders and managers are constantly telling employees no, that negativity will likely pass on to your clients
- Come up with other ways to make customers happy when the product requested is out of season or out of stock. For example, offer a quality substitute—even if you have to obtain it from a competitor. Be creative and innovative
- Celebrate employees in front of colleagues when they solve difficult problems
- Encourage employees to ask questions and offer opinions; doing so shows you respect their input
- When resolving difficult situations, use positive language…it is key to diffusing arguments
Provide world-class customer service – When dealing with high-end clients, you have to pull out all of the stops. Prove that you are committed to delivering gold standard experiences on a consistent basis.
- After resolving a difficult problem, send the customer a handwritten note of thanks along with a basket of fruit or some other gift that resonates with them
- Take extra time on the phone to answer a question or resolve an issue. Never brag about what you did or expect the customer to thank you because that’s part of the platinum service for which you are known
- Go above and beyond the call of duty. Your customers will come back to you over and over. They will become your brand ambassadors
- Whenever possible, say yes
Your team wants positive energy from you and the C Suite. Show them how to implement the company’s core values. It’s one of the best ways to successfully create a Yes Culture.
The next time you have an opportunity to turn a “no” into a “yes”, consider it as an opportunity to do something extraordinary for your client (without a hidden agenda). They will be drawn to you and will always want to buy from you. You are their “go to” for business and consultation.
Make it a great day.
Photo Provided by Pixaby
During a recent gathering of friends, we had an opportunity to talk about our experiences in customer care from various industries. Some of the testimonies were experienced by most of us, however, one stood out: the chef who stabbed cooked meat with a cleaver, dangled the stabbed meat in the air and ate it. Yes…my friend said that actually happened in front of her, her family, and other restaurant guests.
Our discussion led me to write today’s blog to prove that common sense is not as common as we would like to think.
Running a business that has a poor reputation is like a bird trying to fly without wings. Let’s be honest, branding is everything. Your organization’s perceived reputation is the foundation for its success or failure. Consumers have a rightful expectation that every interaction they have with your organization will fulfill the promise that your brand has implicitly or explicitly proclaimed.
It takes years to build trust and only seconds to destroy it which is why you should do everything to protect your brand as if it is an endangered species. Here are a couple of things to remember: Read more →