Generation Z (Gen Z) is known as the digital generation. They are a powerful group of consumers who will give you about 8 seconds to attract and keep their interest in your product or service. This is particularly important for eCommerce businesses.
Here’s a secret: Refine your website. Here are five ways to attract and keep their attention:
#1 Your website should mirror their lightning quick attention span. This demographic is proficient at editing out fluff and hype. Contrary to popular belief, Gen Z doesn’t act on every stimulus. They want to spend precious little time on a site to decide if you have anything relevant to offer them. So, make sure your site focuses on realistic and authentic engagement.
#2 Gen Z is mobile-first. Acknowledging the rapid adoption of smartphones and tablets as a primary means of connecting and consuming, design a website for a quality mobile experience–that is where customers will find you, especially Gen Z.
#3 If your auto-play slows down page loading, Gen Z (and most other consumers) will lose enthusiasm to engage. Use videos that reinforce your company’s relevance and be sure to launch them with the audio muted. This will give consumers control and will likely keep them on your site.
#4 Gen Zers immediately know whether your blog post is sponsored. They’ll know if you’ve just written it to get your blog post done for the week. If that’s the case, they’ll promptly stop following your blog. Think about how you can make your content exciting, funny, insightful, and helpful. If possible, make it a series. Above all, be honest.
#5 Consider invitng Gen Zers to write guest posts for your company blog. This will show that you value their viewpoints and opinions. It will also differentiate you from competitors who may be too resistant to do this. Additionally, it is highly likely they’ll share their post with their own followers on social media – potentially introducing your blog to hundreds of new Gen Z followers.
These practices will set your company on the right path to capture the more than $44 billion (USD) in spending power of Generation Z. So, who wants to go out there and make it a great day?
As a consumer, when was the last time a business knocked your socks off with extraordinary service? When was the last time you were wowed by an amazing product and follow up from the company/owner/representative?
This week’s blog focuses on the top ten Best Practices that will attract attention and have clients coming back for more.
- Increase customer privacy and protection
- Implement “Habit Loop”. Smartphones and social media are examples of habit loop formation. The ping from a new notification is the cue, the routine involves pulling out a phone to check the notification, and the reward is seeing a new message from a friend or a new comment on social media
- Understand how to cater to Generation Z. According to a Pew report, they make up 40% of all consumers and 27% of the U.S. population
- Ask for feedback via short surveys. Respond to and act on the recommendations. Customers will be glad to know you took the time to read and respond to their suggestions
- Stay on top of digital customer service trends
- Post Frequently Asked Questions/Answers on social media about your new product/service
- Be creative and efficient with your self-service platform (most clients will seek that option for problem resolution before trying to call your company)
- Ensure your website meets Google’s Mobile First SEO mandates by March 1st. Not adhering to the rules will result in a slow response time when consumers look up your site on their mobile devices. Consumers use their mobile devices ten times more frequently than a desktop computer
- For e-commerce stores, consider inserting CTAs (Calls to Action) or pop-ups that request reviews after checkout
- Learn how customer service is conducted around the world–you’ll be able to deliver top notch service for a diverse client base
Your clients want to feel your emotions and sincere appreciation. When you provide them with more than just goods and services, you’ll offer the very best you have…yourself. Ensure their happiness and you’ll secure a loyal following. So, go out there and have a great day!
Show me a company that is not interested in hiring and retaining the best talent and I’ll show you a company that is about to go under.
Concerns over a lack of talent remain top of mind for companies that want an edge over its competition. According to a Gartner survey, CEOs around the world consider talent shortage to be the top emerging risk for their companies. That, coupled with Generation Z’s (Gen Z) increasing demands for a short time-to-hire, more face-to-face communication, and a high-tech hiring process, the competition for top talent continues to grow.
With that said, here are five things to know about this amazing demographic:
- They are ultra-focused and work efficiently. They’re not looking for a 30-year career with a company.
- They’re known as the “digital generation”— they are proficient and sophisticated in navigating through any kind of social media.
- They openly speak their truth to offer balance and goodwill to society and the workplace.
- Education is one of their core values. While it may not always take place in a traditional classroom setting, they seek innovative ways to learn and evolve.
- They believe in authenticity. If they perceive your brand is focused on only making money and not giving back to the community, they will call you out and offer suggestions on how to make the world a better place.
Focus on unconventional strategies to recruit Generation Z. They will be a valuable asset to your workforce.
Engage. Encourage. Educate. And, make it a great day !
How to Attract Generation Z Talent
Generation Z is bombarded with online information at all times so companies need be sure that job postings capture and keep their attention. Job postings should be short, engaging, and mobile friendly. Adding short video on YouTube, Instagram, or Facebook that tells them about life at your company will grab their attention and prompt them to look closer at your company.
Here are three more ideas on how to attract qualified Gen Z prospects:
1) Provide growth opportunities. Dog-friendly offices and daily free lunches are not the magnet for Gen Z as it is with Millennials. Financial incentives and career advancements are the ticket that will draw them. In fact, according to LinkedIn, almost 60% of Gen Zers want to learn professional skills in order to make more money. They cite Entelo, a recruitment software company, as awarding all of its employee $1,000 each year to spend on continuing education and professional development
2) Gen Z expects workplace technology to be state-of-the-art and operate with optimal speed. According to Dell Technologies, 80% of Gen Z students aspire to work with cutting edge technology and 91% say technology would influence their job choice.
As artificial intelligence (AI) continues to invade our daily lives, workplaces need to determine how to keep up and make use the skills that young digital natives (Gen Z) possess.
3) Champion their independence and entrepreneurial spirit. According to ServiceNow, Gen Zers want:
Professional growth/learning opportunities: 37%
- Interesting and relevant work: 29%
- Remote work location/flexible work schedule: 25%
- Job security: 25%
- Worklife balance: 23%
- Reputation of the company as a great place to work: 23%
Keep in mind that Gen Z embraces, authenticity, truthfulness, and empathy…all the more reason that the foundation of your corporate culture and core values should be based on inclusion and belonging.
Make it a great day.
It’s October. Fiscal fourth quarter is the final chance to successfully complete your plan and support your company’s revenue targets. If you are worried about hitting your goal before year end, you are not alone. A lot of folks are anxious this time of year, with the start of holiday festivities, spending time with family and friends, upcoming vacations, and…hitting their goals.
Here’s a strategy to help get you back on track and knock your goal out of the park.
Remember, buyers behave differently in fiscal Q4 than during the rest of the year. So, if companies have a budget policy of “use it or lose it”, you stand a good chance of selling the right product at the right price in the nick of time.
With all of that said, be gracious…give them an amazing experience and avoid the hard sell…that won’t get you any closer to achieving your goal.
By following the steps that we’ve shared, you will enjoy the holidays with peace of mind and will look forward to a prosperous new year.