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During one of my recent training sessions, several participants were surprised to hear me say that employees, not customers, are a company’s most valued asset. Customers are second.
When employees understand and champion the corporate mission, vision, and core values, their work will reflect what they believe in. They will be engaged and motivated…in fact, they’ll give such incredible experiences that customers will want to keep coming back to buy more goods and services. Employees are the key to creating loyal customers and an endless referral source.
Obstacles to delivering exceptional service present themselves in a number of ways. Remained unchecked, they’ll quickly become difficult challenges to hurdle—ultimately leading to poor sales and lean profit margins.
So, how does one overcome such hindrances? One of the best ways is to ask clients a simple question: “What obstacles prevent you from having great experiences with us?”. Caution: This is an open ended question that basically asks, “what are we doing wrong and how are we preventing you from doing more business with us?”. Do NOT ask this question if you aren’t prepared to hear completely honest and hard answers. Customers are eager to give their opinions; that said, their opinions may be offered in a manner in which you may not be ready to receive. So, brace yourself. Get ready. Make a plan for change and implementation.
Make time for you and your team to work on fresh ideas about customer satisfaction. Focus on typical customer irritations such as: (more…)
Ask almost any company in any industry right now if they are having difficulty finding skilled employees and/or retaining their best employees and you’ll probably get an earful of woes they are facing.
One of the ways to attract and retain excellent workers is to be loyal to them. How, you might ask, does one make THAT happen? Well, one way is to treat employees in the same manner that you treat your best customers/clients.
Let’s take a closer look. To get consumers to stay with you, it is important to: (more…)
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Picture it…Your new advertising campaign was a major success and now scores of new prospects are flocking to your website, many more are calling on the phone and visiting your brick and mortar store. What happens now? How were they greeted when they landed on your website or walked into your store? Could they navigate your site with ease? What happened when they exited your brick-and-mortar store/website? Is your team feeling overwhelmed by the new found success or did you have a plan in place?
Providing outrageously, amazing service is all about creating a process and establishing mutually beneficial long-lasting relationships. It is not uncommon for some businesses to have clients that are far reaching generational relationships because of an initial foundation that was built on trust, competency, and exceptional service.