Generation Z (Gen Z) is known as the digital generation. They are a powerful group of consumers who will give you about 8 seconds to attract and keep their interest in your product or service. This is particularly important for eCommerce businesses.
Here’s a secret: Refine your website. Here are five ways to attract and keep their attention:
#1 Your website should mirror their lightning quick attention span. This demographic is proficient at editing out fluff and hype. Contrary to popular belief, Gen Z doesn’t act on every stimulus. They want to spend precious little time on a site to decide if you have anything relevant to offer them. So, make sure your site focuses on realistic and authentic engagement.
#2 Gen Z is mobile-first. Acknowledging the rapid adoption of smartphones and tablets as a primary means of connecting and consuming, design a website for a quality mobile experience–that is where customers will find you, especially Gen Z.
#3 If your auto-play slows down page loading, Gen Z (and most other consumers) will lose enthusiasm to engage. Use videos that reinforce your company’s relevance and be sure to launch them with the audio muted. This will give consumers control and will likely keep them on your site.
#4 Gen Zers immediately know whether your blog post is sponsored. They’ll know if you’ve just written it to get your blog post done for the week. If that’s the case, they’ll promptly stop following your blog. Think about how you can make your content exciting, funny, insightful, and helpful. If possible, make it a series. Above all, be honest.
#5 Consider invitng Gen Zers to write guest posts for your company blog. This will show that you value their viewpoints and opinions. It will also differentiate you from competitors who may be too resistant to do this. Additionally, it is highly likely they’ll share their post with their own followers on social media – potentially introducing your blog to hundreds of new Gen Z followers.
These practices will set your company on the right path to capture the more than $44 billion (USD) in spending power of Generation Z. So, who wants to go out there and make it a great day?