Internal Communication Has Critical Impact on Business

Employees agreeing during meeting

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What’s one of the best ways to foster creativity and growth in the workplace?  Dismantling silos and building internal bridges.

Members of various corporate C-Suites are beginning to recognize that silos are a major factor that prevent companies from hitting growth and profit targets.  Not only that, they understand that silos are partially responsible for key employees not reaching their full potential and losing them to competitors.  

The term ‘silo’ has been used in the corporate arena for the last 30 years.  It is borrowed from what we know as farm silos which store grain for farmers.   When you look at farm silos, they have no windows, they have limited points of entrance, and in older silos, the grain cannot be easily extracted.  How ironic.  The instrument that is used to store a product to sell at a later date for profit is the same instrument that obstructs the full life and fervor of the farm.  The same is true when applied to companies.

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Employees Are a Company’s Most Important Asset

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During one of my recent training sessions, several participants were surprised to hear me say that employees, not customers, are a company’s most valued asset.  Customers are second.

When employees understand and champion the corporate mission, vision, and core values, their work will reflect what they believe in.  They will be engaged and motivated…in fact, they’ll give such incredible experiences that customers will want to keep coming back to buy more goods and services.  Employees are the key to creating loyal customers and an endless referral source.

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