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“A highly engaged workforce means the difference between a company that outperforms its competitors and one that fails to grow.” ~ Gallup Poll Executive
Ask any company executive or entrepreneur if customer retention is important to the growth of their organization and they will probably give you a stare that shouts, “Of course it is!”. The truth is, many organizations focus so keenly on getting NEW customers that they lose sight on how to effectively keep the ones they already have.
If you think that customer retention is insignificant to the health of your business, take a look at what the experts say: