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Photo courtesy of Morguefile

If you want an up close lesson on how to recover from a major embarrassing moment, keep a close eye on how accounting firm Price Waterhouse Coopers resolves the mix up from the Oscars.

The accounting firm’s client, The Academy of Motion Picture Arts and Sciences, is due a major  explanation of how/why the error happened not to mention detailed assurances that it will never happen again—assuming they will retain their services.

If you missed it, at Sunday night’s Oscar Awards ceremony the presenters were handed the wrong envelope to announce the winner of the best picture category.  The announced winners gleefully rushed to the stage and giving acceptance speeches when suddenly representatives from Price Waterhouse Coopers walked behind them to say that another movie had actually won.

So….did the accounting firm take the appropriate steps to recover?

Photo courtesy of Morguefile

The hard part of giving great service is to unnecessarily seal your fate potentially to lose market share, loyal customers, dedicated employees, poor social media reviews, and ultimately, your business.

So, what is the easy way to give great service?  Recognizing that you are in charge of delivering high levels of customer service on a consistent basis.

Photo courtesy of Morguefile

Knock it out of the park with your style of phenomenal customer service!!

Want more customer retention?  Do this:  (1) Understand who your customers are, (2) ASK them what they want, (3) when and how they want it and (4) DELIVER it!

Want new customers?  Follow steps 1- 4 listed above!

Photo provided by courtesy of Morguefile

Delivering poor customer service on a consistent basis has short and long term effects on companies as well as the local communities in which they do business.

Short term problems appear in the form of customer complaints, decreased sales revenue, profit margin narrows, decreasing employee work hours (thereby reducing their income), and poor reviews on social media.

Photo courtesy of Pixabay

Isn’t it wonderful to receive first class customer service?  Whether buying services/products from an airline, movie theatre, car dealership, bank, or a restaurant, we all want memorable experiences of feeling valued and respected.  We want to get the biggest bang for our buck and expect organizations to make the best deals including giving us outstanding customer service.

If you are an entrepreneur, a mid-level manager or an executive team member, knowing how to deliver superior service to your client is tantamount to knowing how to perfect the quality of your products for the consumer.