5 Tips to Attract Young Consumers

On February 24, 2021   /   All Star Customer Satisfaction, College Students, Effective Listening, Emotional Intelligence, Getting Loyal Employees   /   Leave a comment
5 Tips to Attract Young Consumers

Generation Z (Gen Z) is known as the digital generation.  They are a powerful group of consumers who will give you about 8 seconds to attract and keep their interest in your product or service.  This is particularly important for eCommerce businesses.

Here’s a secret: Refine your website.  Here are five ways to attract and keep their attention:

#1  Your website should mirror their lightning quick attention span.  This demographic is proficient at editing out fluff and hype.  Contrary to popular belief, Gen Z doesn’t act on every stimulus. They want to spend precious little time on a site to decide if you have anything relevant to offer them.  So, make sure your site focuses on realistic and authentic engagement.

#2  Gen Z is mobile-first.  Acknowledging the rapid adoption of smartphones and tablets as a primary means of connecting and consuming, design a website for a quality mobile experience–that is where customers will find you, especially Gen Z.

#3  If your auto-play slows down page loading, Gen Z (and most other consumers) will lose enthusiasm to engage.  Use videos that reinforce your company’s relevance and be sure to launch them with the audio muted.  This will give consumers control and will likely keep them on your site.

#4  Gen Zers immediately know whether your blog post is sponsored. They’ll know if you’ve just written it to get your blog post done for the week.  If that’s the case, they’ll promptly stop following your blog.  Think about how you can make your content exciting, funny, insightful, and helpful.  If possible, make it a series. Above all, be honest.

#5  Consider invitng Gen Zers to write guest posts for your company blog. This will show that you value their viewpoints and opinions.  It will also differentiate you from competitors who may be too resistant to do this.  Additionally, it is highly likely they’ll share their post with their own followers on social media – potentially introducing your blog to hundreds of new Gen Z followers.

These practices will set your company on the right path to capture the more than $44 billion (USD) in spending power of Generation Z.  So, who wants to go out there and make it a great day?

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Top Ten Best Practices for Customer Care 

On February 10, 2021   /   All Star Customer Satisfaction, Emotional Intelligence, How to Communicate With Customers   /   Leave a comment
Top Ten Best Practices for Customer Care 

As a consumer, when was the last time a business knocked your socks off with extraordinary service?  When was the last time you were wowed by an amazing product and follow up from the company/owner/representative?

This week’s blog focuses on the top ten Best Practices that will attract attention and have clients coming back for more.

  1. Increase customer privacy and protection
  2. Implement “Habit Loop”.  Smartphones and social media are examples of habit loop formation. The ping from a new notification is the cue, the routine involves pulling out a phone to check the notification, and the reward is seeing a new message from a friend or a new comment on social media
  3. Understand how to cater to Generation Z.  According to a Pew report, they make up 40% of all consumers and 27% of the U.S. population
  4. Ask for feedback via short surveys.  Respond to and act on the recommendations. Customers will be glad to know you took the time to read and respond to their suggestions
  5. Stay on top of digital customer service trends
  6. Post Frequently Asked Questions/Answers on social media about your new product/service
  7. Be creative and efficient with your self-service platform (most clients will seek that option for problem resolution before trying to call your company)
  8. Ensure your website meets Google’s Mobile First SEO mandates by March 1st.  Not adhering to the rules will result in a slow response time when consumers look up your site on their mobile devices.  Consumers use their mobile devices ten times more frequently than a desktop computer
  9. For e-commerce stores, consider inserting CTAs (Calls to Action) or pop-ups that request reviews after checkout
  10. Learn how customer service is conducted around the world–you’ll be able to deliver top notch service for a diverse client base

Your clients want to feel your emotions and sincere appreciation.  When you provide them with more than just goods and services, you’ll offer the very best you have…yourself.  Ensure their happiness and you’ll secure a loyal following.  So, go out there and have a great day!

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