So, you think your brand understands how to impress Generation Z (Gen Z) to buy your product/service? Compare your assumptions to the results of a Gen Z think tank survey:
- When considering a purchase, quality is the top consideration for Gen Z with price a close second. Accountability and trust tie for third place
- Gen Z males said maintaining high quality on products will capture their loyalty while Gen Z females said great value for price will make them loyal to a brand
- Celebrity endorsements have the least effect on brand loyalty—even though Gen Zers have a fascination with pop culture
Members of Gen Z are those born between 1997 and 2015 putting them in the age range of 6-24 years old in 2021.
What matters to Gen Z is that they want businesses to know who they are and what they like/dislike. To be clear, Gen Z is not a monolith, however, due diligence must be undertaken if you’re serious about including them in your client base. Remember, Gen Z buying power in the U.S. is a whopping a $143 billion. That’s nearly 40 percent of all U.S. consumer shopping. If that’s not impressive enough, 93% of parents say their Gen Z children influence their household spending and another 70% of parents ask their Gen Z kids for advice before making purchases.
Your company has a higher chance of attracting Gen Z to become loyal customers IF your core values align with their expectations.
Gen Zers are looking at your company’s mission, product quality, and service quality before committing to purchases. If you want their business and loyalty, review your corporate philosophy to determine if it conducive to the three points in this article.
Let’s all go out there and make it a great day.