I remember when I began dating as a young woman and being made to feel as though I was the most important person in his life. It’s a feeling that even now gives me fond memories of warmth and tenderness.
Now, I don’t mean to get mushy, but think of your customers as the one and only reason that you are in business. Let’s face it, you already spend a lot of money on marketing and advertising to attract them, so why not do more to keep them?
A) Take customer loyalty to a higher level. Beef up your company’s “Thank You For Your Purchase” webpage. Add resourceful information on how to get the best use out of the product/service they bought. Follow up with a call/text/social media contact. Consider making the “Thank You” page engaging and attractive.
B) Do you have the right person/team managing your customer loyalty program? They must possess crucial qualifications to work well with others. They MUST believe in the value of qualitative and quantitative data analysis and understand how to read and interpret it.
C) EVERY employee MUST be onboard and dedicated to providing customer loyalty and excellent customer service. Make sure they have the right kind of training and that it is ongoing.
D) Companies can generate a plethora of opportunities to build trust and loyalty by making every customer interaction the best it can be.
E) There is a high probability that are you are getting customer responses of which you are unaware. Continuing to be unaware will prove to be problematic to your profit margin, customer/employee retention, and the ability to attract new customers.
F) When you improve customer/employee feedback channels, you are saying, “We care about what you think.” This will build loyalty among your clients and your employees. It will help resolve complaints/questions in a time efficient manner and will ultimately build trust as well as reduce customer and key employee attrition.
Do you agree that clients deserve respect and honor? Should they walk away feeling that you and your company value their opinion and business?
What about employees? Do you incorporate their ideas into your customer service philosophy?
What are your thoughts about treating customers to feel as if they are THE only ones who matters to an organization?
Share your customer retention success stories with us. We’ll be happy to hear from you.