Let’s talk about businesses being loyal to their customers
It’s all about the intangibles–beginning with improving the customer experience. According to research by Forrester, 72% of businesses say that improving the customer experience is their top priority.
Peace of mind. Companies that earn customers’ trust and peace of mind also earn and their loyalty. When customers trust your leadership and become captivated by your integrity, they will also trust your brand and be willing to pay a premium price for your products.
Brand evangelists. The more customers perceive that businesses are loyal to them, the higher the likelihood of those same customers promoting the business—without compensation— sharing their experiences with family, friends and colleagues. Let’s be honest, this is the best form of advertising!
Companies like amazon.com are setting the bar very high for businesses in every industry to produce superior customer service and memorable experiences — a key element of customer loyalty. Because they understand how to deliver products AND excellent service, Amazon’s following and customer loyalty has become a standard for other businesses to follow.
ALERT! : NewVoiceMedia says that companies lose more than $62 billion due to poor customer service. Now is the time to take a fresh look at your customer loyalty program. Give them what they deserve, because it is the right thing to do.